Effective rice marketing strategies

MarketMonday presents this very useful writeup by the PhilRice team on how to increase income through implementing effective rice marketing strategies.Palay seeds should not stay long in warehouses. They should reach the market at once.

After three to four months of labor in the ricefield, the farmer’s much awaited benefit comes next. It is the selling of his produce. There are strategies to ensure that the farmers get what is due them for their hardwork.
The X-factor
Just like in beauty pageant, the x-factor in the rice produce must be maintained to command high value. After harvest, the palay harvest must be threshed and dried. Properly dried palay commands higher price in the market.
Seed grower Lorenzo Duqueza of Nueva Ecija said he has been maintaining since 1986 a seed cleaner which he uses for his produce. He is able to clean 20-25 bags per hour because of this machine.

learn how to increase income through effective marketing strategies… 

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