Effective Campaigns using Web 2.0

TechTuesday gifts you with this toolbox from the TacticalCollective via Eldis containing tips, techniques and advice on using new technologies for advocacy.
How can Web 2.0 new interactive internet tools and multimedia be used for advocacy and international development?
The toolkit provides information and advice on developing your communication and advocacy strategy and using the following types of multimedia:

  • Audio looks at information on how to use specific types of software such as Audacity, SongBird and OurMedia, podcasting, recording and editing interviews
  • Internet looks at planning and maintaining a website, running a blog, email marketing, search engine maximisation and content management systems
  • Images looks at information on copyright and photo-sharing, comics and animation, and how to crop or scale images
  • Print looks at creating a logo, designing a newsletter and available software such as OpenOffice, Scribus and Inkspace
  • Video looks at strategies, security and safety; creating videos and tools for doing this, publishing and publicising videos, advocacy videos without a camera
  • Mobile phones looks at creating and sharing content, multimedia capacity, updating blogs and websites, security and privace

Topics specific to development workers and campaigners are addressed such as working with low bandwidth, freely available software or making a video without a video recorder. In addition, the contents of the website are available on CD for offline browsing.
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