The Rural-Urban Market Link (RUML) team visited and interviewed selected lead store, carinderia (eatery), and sari-sari (variety) owners on {specific dates} at {place). The activity collaborates with the Partnership of Philippine Support Service Agencies (PhilSSA) and Kabuhayan sa Ganap na Kasarinlan Credit and Savings Cooperative (KCOOP) under the Biyayang Lokal initiative, which aims to understand the existing business models and outlines seamless engagement of logistical operations of Micro, Small, and Medium Enterprises (MSMEs). PhilSSA implements the Biyayang Lokal drive and is a consortium member of the RUML project. KCOOP is a federated cooperative crucial in catering the program to MSMEs, particularly in urban poor communities in Metro Manila.
RUML is a project led by the Global Organic and Wellness Corporation (GlowCorp) and funded by USAID – the US Agency for International Development.