Ciasihan, Bogor, on February 19-21, was filled with the spirit of rural young people. The meeting is not just a light chat under the shady tree or discussion about the upcoming harvest but about something more significant – how the digital world can be a tool for their movement. For three days, rural youth participants studied, discussed, and explored insights about digital campaigns. Social media, which they had only known to share daily stories, has now become a weapon for voicing essential issues in their village. From Instagram to TikTok, from infographics to short videos, each platform has the potential to bring its story further.
Ciasihan, Bogor, on February 19-21, was filled with the spirit of rural young people. The meeting is not just a light chat under the shady tree or discussion about the upcoming harvest but about something more significant – how the digital world can be a tool for their movement. For three days, rural youth participants studied, discussed, and explored insights about digital campaigns. Social media, which they had only known to share daily stories, has now become a weapon for voicing essential issues in their village. From Instagram to TikTok, from infographics to short videos, each platform has the potential to bring its story further.
The event’s organizers and participants are very grateful to the speakers who have shared their humbling and interesting knowledge. They explain how to use social media and invite participants to think critically: How to build strong narratives? How to make meaningful content? How can we ensure that the sound of rural young people is not only heard but also taken into account?
At the end of the session, one thing is sure: Digital campaigns are not just about virality or the number of likes. They are about building movements, lifting village stories to a broader stage, and ensuring their voices do not sink into the virtual world.
From Ciasihan, these young people, men, and women, returned with more than just knowledge but hope that they could change the world with devices in their hands and stories in their hearts.
Article translation: Affan Firmansiyah
Photo credit: Bina Desa
