By Rene Guarin
Executive Director, Upland Marketing Program
Mr. Guarin introduced the Upland Marketing Program and related about its nearly twelve years of experience in selling directly to supermarkets. He said that direct selling to supermarkets is inevitable given the worldwide trend of increasing rate of grocery sales due to various factors, such as the modernization of procurement, increasing incomes, and the growing preference of buyers for safety and convenience which the supermarkets can offer. He explained about the three waves of supermarket diffusion and noted that increasingly, supermarkets are adding more and more carts of fresh produce , fully allowing retail purchases for such just as the public markets would. More and more have flocked to the supermarkets instead of the usual public wet markets, as the latter has stricter standards for food safety and product quality.
Continue reading the Mechanisms for Product Quality and Food Safety: Tips for Entry into the Supermarket….